Challenges facing the magazine industry

How do magazines make money?

Double Page and Contents Page Analysis

Here I have analysed a double page spread and contents page to help understand what conventions can be found and needed to make a good double page and contents page when I am making my own design.

Kerrang! Magazine Research

Kerrang magazine has been established for over 30 years with a long line of heritage which has led to it becoming the biggest music weekly in the world.

This magazine reaches the most young reader audience compared to other music magazine which is a big advantage for them as this age group is difficult to reach meaning they gain more profit as they specialise in reaching them with optimum effect. Being able to reach this audience allows for not only music releases to be featured in the magazine but film, games and mobile technology to be featured and advertised, which helps Kerrang! to gain profits from advertisements.

Kerrrang! Loves music, especially rock which has become an iconic part of the magazine to it audience and is considered to be an essential part of the magazine.

Kerrang! readers are statistically the heaviest music consumers purchasing over 6 albums per month on average (53% more than the national average) and are 8 times more likely to spend over £200 a year on albums. The readers are also 5.5 times more likely to attend a rock gig.

The magazine audience in 2012 was researched with the results that it has a circulation of 38,566 people with a readership of 345,000 people, 48% in the ABC1 profile, with a mean age of 25 and a solus readership of 74%.

Below is a graph showing the advertising rates for all the different types of advertisements business can pay for to be featured in one of Kerrang!’s issues. The prices are cheaper than other magazines as Kerrang! Has a smaller audience readership than others.

Semiotic analysis of 3 music magazines

Here I have analysed 3 music magazines, Rock sound, Q and Kerrang. This will help me to make my own music magazine cover later on in the course.

 

Magazine analysis

Today I analysed 2 magazine covers labelling the key features of what makes a magazine. The first one being a fashion magazine and the second being a film magazine.

My first post

Hello!

And welcome to my AS Media Studies blog, I'm Frances and this is my first time using Blogger. This blog is going to feature all the work I'm going to be doing for my AS Media Studies Coursework for 2016-2017.